ITV has reported a strong performance in terms of online, pay and interactive revenues in the first 9 months of the year, counterbalancing a decline in main channel ratings.

Adam Crozier, chief executive, said that online, pay and interactive revenues would show double-digit growth again next year. VoD viewing also grew strongly, up 24 per cent to £497 million (€627m) in the first nine months.  ITV’s total revenues rose 8 per cent in the first nine months of the year to £1.8 billion, with advertising revenues up 6 per cent to £1.16 billion.

Crozier has admitted the commercial broadcaster must address a slump in ratings, after revealing that primetime shows, such as Downton Abbey and The X Factor, had lost viewers this year.

Crozier said the broadcaster would see TV ad revenue up 5 per cent for the full year, which will be ITV’s “best outperformance of the market for five years”.

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