Civolution has sold its audio watermarking unit to Kantar Media, a specialist in audience measurement.  Civolution says this transaction, which is scheduled to close in Q4 2014, will enable it to focus on two key growth markets – media protection and media data intelligence.

The deal will strengthen Kantar Media’s audience measurement technologies and open up new and exciting opportunities around second screen activation for the firm. The acquisition will build on Kantar Media’s significant global presence and activities in digital audience measurement across all media in 60+ countries.

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