Although originally conceived as a download model, Mitch Singer, president of the Digital Entertainment Content Ecosystem (DECE), the industry consortium behind digital content ecosystem UltraViolet has admitted that the majority of consumers are using its capabilities to stream their content.

Participating in a Digital Hollywood-organised Live Webcast on ‘Internet TV – The Disruption – Cord Cutting – Skinny TV – Mega Premium – What’s in the Future of TV?’, the former Chief Digital Strategy Officer, Sony Pictures Entertainment admitted that consumers ultimately had to decide what they want to do with the content. “What we’re finding with UltraViolet is a majority are streaming, and very few are downloading. When we started UltraViolet, we thought it was going to be a download model, and a lot of technical planning within DECE was for common file formats for downloading, so consumers could access their content across devices by downloading. Within the last four years, streaming has completely taken over. It’s about access, not downloading,” he noted.

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