New subscribers to Sky Italia’s pay-TV bundle are this week being tempted with a ‘free’ Philips-branded home theatre system.

Sky Italia’s lowest-priced bundle costs just €19 a month, so the deal could prove tempting for football fans keen to view – and hear – Sky’s coverage in Surround Sound.

This is not the first time that Sky Italia has linked up with Philips. They tried a promotion back in 2004 when the offer was for a ‘free’ digital set-top box. Earlier this year it was Philips ‘soundbar’ that was on offer.

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