thePlatform, the white-label video publishing company and independent subsidiary of Comcast, has signed an expanded, multiyear agreement with BT. Specifically, thePlatform’s mpx system will serve as the cloud-based, central video publishing system for BT TV, and support other video-related initiatives.

Previously, thePlatform served as the back-end video management system for BT’s IP-based TV services, which now serve over one million subscribers in the UK. Under the new multiyear agreement, thePlatform will continue that role for BT’s new YouView+ box, and host the service via thePlatform’s European datacenter.

“At BT, we’re committed to bringing UK subscribers an exceptional in-home video experience, and thePlatform plays a critical role behind-the-scenes to make that happen,” said Greg McCall, Chief Operating Officer for television and content at BT. “By expanding our relationship with thePlatform, we are leveraging their locally hosted infrastructure and secure cloud-based software to give us the speed, flexibility and scalability required to meet our evolving needs.”

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