US World Cup fans watch TV Everywhere
June 12, 2014
World Cup fans in the US will be watching the 2014 tournament across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services, a global provider of integrated consumer insight.
Specifically, World Cup fans are 31 per cent more likely than average to watch online video across multiple devices, with 64 per cent of adult fans watching online video during a typical week, compared
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