Brightcove, a global provider of cloud services for video, has launched support for the Hybrid Broadcast Broadband TV (HbbTV) standard, enabling broadcasters to combine over-the-air broadcast and IP delivery to publish personalised video and interactive TV experiences to users on connected TVs and set-top boxes.

Brightcove is rolling out support in its Video Cloud online video platform for common encryption (CENC) packaging, Microsoft PlayReady and Marlin DRM licence serving, and multi-bitrate MPEG-DASH encoding.

“HbbTV is an enabling progression for us, and for the industry,” said Mat Yelavich, CTO of the Nine Network Australia. “As a broadcaster, it allows us to ‘close the loop’ for the first time, providing the potential to truly personalise whilst also empowering the viewer with a very simple UX. This, coupled with Brightcove’s Video Cloud platform providing support for MPEG-DASH and CENC, will ensure we deliver the viewer the best possible viewing experience.”.

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