LG Electronics has revealed that more than one million units of its webOS-enabled Smart+ TVs have been sold since the launch of the line-up in March. Featuring an intuitive user experience unmatched by any smart TV platform on the market today, LG expects sales to reach 10 million units by the first half of 2015.

“Reaching the one million mark in just three months is a significant achievement in the TV industry,” said In-kyu Lee, senior vice president and head of the TV division at the LG Electronics Home Entertainment Company. “Rather than continuing to add more and more functions into our smart TVs that few people will ever use, we’ve decided to focus on simplicity with our 2014 Smart+ TVs with webOS. Consumers seem to share our view that this is the right direction for the evolution of smart TVs going forward.”

LG is quickly rolling out its Smart+ TV models globally and expects to be in over 150 markets by the end of the month.

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