Finnish telecommunications provider DNA has launched an on-demand television service on SeaChange International;s Adrenalin multi-screen television software platform. DNA’s service users people to view their TV anytime, anywhere, and includes the SF Anytime movie rental store with thousands of movies from major studios. The service is immediately available to over 600,000 households connected to DNA’s cable network, and to anyone living within reach of DNA’s terrestrial TV network, altogether covering 85 per cent of Finnish households.

“DNA is the TV market leader in Finland. Already today, we deliver TV content to over 900,000 Finnish homes through our cable and terrestrial offers,” said Mikko Saarentaus, Director of Television Business, DNA Ltd. “We are committed to expanding our entertainment offer even further, to cater to changing lifestyles and content consumption patterns. The launch of DNA Welho Viihde is a great start, and our efforts will not end here.”

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