India DTH market leader Dish TV is launching a sub-brand, Zing, in order to attack regional markets within India and also to differentiate these new services from its core Dish TV brand.

Dish TV CEO, in a statement, says that India’s drive towards 100 percent digitisation of its cable services “has fuelled the growth for all DTH operators in the country with more households shifting to a digital base. As industry leaders and pioneers of the DTH sector we are again thrilled to be the first to introduce an entirely new brand Zing.”

First region to get Zing is West Bengal, where it will launch 26 Bangla channels.

Other posts by :

1. FCC boss praises AST SpaceMobile
2. Rakuten makes historic satellite video call
3. Rocket Lab confirms D2C ambitions
4. Turkey establishes satellite production ecosystem
5. Italy joins Germany in IRIS2 alternate thoughts
6. Kazakhstan to create museum at Yuri Gagarin launch site
7. AST SpaceMobile gets $42 or $1500 price target
8. Analyst: GEO bloodbath taking place
9. SES AGM results: Appaloosa still objecting

Categories: Articles, Broadcast, DTH/Satellite