India DTH market leader Dish TV is launching a sub-brand, Zing, in order to attack regional markets within India and also to differentiate these new services from its core Dish TV brand.

Dish TV CEO, in a statement, says that India’s drive towards 100 percent digitisation of its cable services “has fuelled the growth for all DTH operators in the country with more households shifting to a digital base. As industry leaders and pioneers of the DTH sector we are again thrilled to be the first to introduce an entirely new brand Zing.”

First region to get Zing is West Bengal, where it will launch 26 Bangla channels.

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