Apple TV users in Sweden can now access TV4 Group’s ‘TV4 Play’ service giving viewers direct access to a wide range of TV4 Group content including live broadcasting, original programming, and more.

Annika Larsson Järund, Head of TV4 Play, says: “We’re incredibly excited to be the first Scandinavian content provider to launch on Apple TV. With HD content from ‘TV4 Play’ on Apple TV it’s even easier for viewers to enjoy the wide range of entertainment and quality broadcasting available from TV4.”

With ‘TV4 Play’ on Apple TV, full episodes of current TV4 Group shows are available to watch for up to 7 days after their original air date. ‘TV4 Play Premium’ subscribers in Sweden can access an extensive library of additional content with most current and previously aired episodes available for a longer time period.

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