Applicaster, a provider of white label broadcast solutions for cross-screen TV experiences, has appointed Peter Cassidy as its Vice President of Europe.

Cassidy will be the principal officer leading Applicaster’s activities in Europe, and sharing his experience with the company’s customers worldwide, equipping broadcasters, formats, and TV networks with the technology platform and tools to amplify the ratings and reach of their TV programming on all screens.

As Head of Interactive at FremantleMedia UK, Cassidy has been responsible for all digital extensions around Fremantle’s shows in the UK, including hugely successful second screen apps, social media, Youtube channels and digital content production for shows such as The X Factor and Britain’s Got Talent. Previously at FremantleMedia, Cassidy managed their international Participation TV business. Prior to joining FremantleMedia, he was head of telephone interactivity at RTL Netherlands.

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