TMS, the specialist in entertainment navigation, and Shazam, the media engagement company, have announced that ‘Shazam for TV’ is now powered by On Entertainment data from TMS. Shazam’s second-screen service relies on TMS data to provide TV viewers with show descriptions, cast information, images and related content to enhance their viewing experiences.

The Shazam App automatically detects what TV viewers are watching using proprietary audio content recognition (ACR) technology. The app then delivers users related content including cast and programme information and more. By providing users additional content tied to TV shows, Shazam is able to maximise engagement and drive more viewership.

“Shazam’s use of TMS’ On Entertainment data ensures highly engaging mobile experiences for TV-loving consumers,” said Shashi Seth, President of Tribune Digital Ventures, which includes oversight of TMS. “By providing the richest programme-related data available anywhere, TMS helps companies like Shazam leverage popular TV content, build affinity among users and ultimately grow their businesses.”

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