Internet TV platform 1 Mainstream has official launched having successfully established a partnership with BSkyB. 1 Mainstream says it provides native application experiences on a wide variety of device platforms and multiple content delivery networks. 1 Mainstream is a software-as-a-service platform that automates not only app creation and streaming, but also manages ad serving and billing for Internet TV devices. Supported devices include Apple TV, Google TV, Samsung Smart TVs, Roku, Xbox, iPad, Kindle Fire, and Android Tablets.

By using 1 Mainstream, content programmers, networks and distributors are able to minimise the time and resource investment in apps, devices, streaming and billing while maximising their focus on content and customers.

1 Mainstream was founded in 2012 by a team of Apple, Roku and Tivo veterans looking to change costly and lengthy application development, and is backed by DCM, Menlo Ventures and Sky.

“1 Mainstream is a great example of an enterprise platform designed and built by a consumer team. I am glad to see the platform receiving strong market validation and support from Sky and leading platforms like Apple TV,” said Jason Krikorian, venture capitalist at DCM Ventures, founder of Sling Media and an early investor in the company.

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