Nickelodeon has introduced its successful Nick App to the UK. The app, which has already been downloaded 5 million times in the US, is available for free for the iPhone, iPad and iPod Touch exclusively on the iTunes App Store.

“We know from our research that kids expect to access content wherever they are,” said Tina McCann SVP, managing director, Nickelodeon UK. “The Nick App, through its layout, navigation and ever-refreshing content is an excellent way to serve our audiences with the Nick content that they want as well as offer a sample to the uninitiated to what Nick has to offer.”

Shows represented in the Nick App include Sam & Cat, The Haunted Hathaways, SpongeBob SquarePants, House of Anubis and Sanjay and Craig and users will be able to interact with the Nick brand through a moveable tile layout that can be swiped in any direction. Fans can view short-form videos, behind-the-scenes clips, and comedic sketches as well as access photos from Nick stars and animated characters, polls, blogs and games as well as two full-length Nickelodeon episodes.

New content will be added to the Nick App every day.

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