When it comes to media consumption, Australia is fast becoming a land of divided attentions. Since the end of 2010, the proportion of Australians 14+ who enjoy being online at the same time as they watch TV has grown from 26 per cent to 35 per cent in September 2013.

With parallel consumption on the rise, TV programmers and advertisers are beginning to

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Categories: Articles, Consumer Behaviour, Mobile, Portable Media, Research