According to research from TDG, more than half of US consumers with a connected TV have increased their use of OTT TV sources in the last year, with 24 per cent reporting a sizeable increase.

Only 8 per cent of connected TV users report a decline in OTT TV viewership during the last year, meaning net-connected TV users are six times more likely to have increased their use of the medium than to have decreased it.

“That consumers are watching more over-the-top video is not itself surprising,” notes Michael Greeson, co-founder of TDG. “But to see such a widespread increase in OTT TV viewing is dramatic, especially as pay-TV subscriptions in the US are experiencing their greatest 12-month losses to date.”

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Categories: Articles, Connected TV, Consumer Behaviour, Equipment, OTT, OTT, Research