Rovi Corporation has announced that Rovi Video, a database for global TV, movie and celebrity metadata, will supply data for the TV electronic programme guide experience, OneGuide on Microsoft’s Xbox One.  The launch is a part of a larger initiative that is planned to include the use of Rovi Video on Xbox One in multiple countries, which is made easier by Rovi’s ability to deliver a multi-region, multi-format data solution for TV, tablets and mobile phones.

Launching on November 22nd, Xbox One features the ability to browse, search and watch live content available from a range of sources including cable, Internet, and telco TV service providers.  Microsoft plans to use TV listings, reviews, programme imagery, celebrity profiles, rich descriptors and other TV show and movie information from Rovi to populate OneGuide and other TV browsing and searching features available on Xbox One.

“Microsoft is elevating Xbox and defining a new category of entertainment with Xbox One,” said Bob Shallow, SVP of sales and marketing for Rovi. “With decades of experience in collecting and supplying information on entertainment around the world, we’re pleased to have the opportunity to provide Microsoft with the data that is essential to its entertainment ecosystem and ultimately to help consumers find what they want to watch.”

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