Following the collapse mid-July of its owners’ plans to sell the operation and instead commit resources to enable it to achieve its maximum potential, US online entertainment service Hulu is now reported to be in talks to integrate the platform with established pay-TV operations. Hulu’s subscription service, Hulu Plus could be included as part of pay-TV operators’ TV bundles.

Rival online platform Netflix is now carried by three European cable operators – Denmark’s Waoo!, Sweden’s Com Hem and Virgin Media in the UK. Among the US pay-TV companies named as potential partners are Comcast, Time Warner Cable, Cox Communications, AT&T and Verizon Communications.

Should the talks – which are reported to be at an early stage – succeed, Hulu hopes that this would accelerate user growth and enable it better to compete with players such as Netflix and Amazon.

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