IRIS.TV, a video recommendation service, has formed a partnership with Unicorn Media, an expert in Internet video solutions. The partnership allows publishers to serve video ads to all IP-enabled devices and enables them to deliver personalised video streams to any platform, while utilising the native mobile video player.

“Given the overall video consumption growth in mobile devices, we see the partnership’s focus on mobile launching us to become the market leader for video recommendations,” stated Robert Bardunias, Chief Revenue Officer of IRIS.TV. “While mobile usage has doubled in size, content creators have dealt with the fragmentation of multiple operating systems, manufacturers, and web standards. The Unicorn Media and IRIS.TV partnership mitigates all of those concerns and creates a simple, profitable solution that requires zero app development costs.”

“Our decision to partner with IRIS.TV was based largely on the effectiveness of their recommendation products and analytics in enhancing the user experience and increasing video views and ad revenue,” said Chuck Parker, Unicorn Media Chief Revenue Officer. “Our combined technologies will allow publishers to maximise the user experience and deliver high-quality, relevant video content and ads.”

Other posts by :

1. Bank: Space industry worth $1tn by 2040
2. Xona Space wants 259 LEO satellites
3. 36 major airlines now committed to Starlink
4. Quilty: Top 5 Washington Satellite show takeaways
5. Space Wars: Starlink vs Amazon Leo
6. Eutelsat seeks ISRO deal for launches
7. Virgin Galactic sets prices for space tourists
8. Devas vs Antrix rumbles on
9. Shotwell makes TIME front cover

Categories: Articles, Middleware, Search/Recommendation