Sony Pictures Television (SPT) Networks will launch a UK version of its anime channel, Animax, as a subscription video on demand service. In line with the launch, SPT Networks UK has agreed a multi-year volume deal with anime content provider VIZ Media to secure exclusive content for the new service.

Animax is SPT Networks’ global anime channel brand reaching 60 million households in 17 countries and available in 14 languages. The UK SVoD service will be scheduled specifically for UK anime fans and launch online this autumn. It is expected to roll out on more platforms and devices soon after.

Kate Marsh, senior vice president for SPT Networks, Western Europe said: “With its roots in Japan, Animax is the leading international channel brand for anime, so launching a bespoke UK version is great news to fans here. Securing this exclusive deal with VIZ Media ensures we will be first to market with key releases and offer some of the best series directly from the centre of the anime world.”

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