International Datacasting (IDC) and Irdeto have joined forces to provide a solution for overcoming the hurdles facing pay-TV operators in fast-growing markets.

The partnership, which leverages Irdeto Media Protection, enables pay-TV operators to launch new IP-based services and add subscribers within Multi-Dwelling Units (MDUs) while providing content protection and revenue security. As a result, pay TV operators can increase their subscriber base and revenue. Irdeto and IDC plan to complete integration and testing of these solutions before the end of this year.

Bengt Jonsson, VP Sales, Asia Pacific, for Irdeto, explained that the combined strengths of the two companies provide especially important benefits to customers in fast-growing emerging markets: “Irdeto offers a full suite of Media Protection solutions throughout all regions in the world, and has long supported operators in key emerging markets like Russia, Eastern Europe, Asia, Latin America and Africa. Now, those operators can gain a real strategic advantage thanks to the integration with IDC’s solutions.”

“By increasing addressable market size with Digital Tattoo, and opening up targeted ad insertion opportunities with LASER, DTH operators and broadcasters can increase revenues and market share,” said Doug Lowther, CEO of IDC. “In rapidly growing and competitive content markets, that can be a significant competitive advantage.”

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