Video content discovery solutions provider Jinni, has signed a multi-year agreement with Microsoft to enhance entertainment discovery on Xbox consoles. Jinni’s proprietary Entertainment Genome uses deep knowledge of every show and movie in the Xbox Video catalogue to help the recommendations system intuitively connect Xbox users to content they’ll enjoy.

“Creating the most amazing entertainment experience means always putting the customer experience first,” said Dave Alles, Xbox General Manager. “Our goal is to make it effortless to get you to entertainment you’ll truly love.  Pairing Jinni’s Entertainment Genome with other key advances such as Conversational Understanding, makes finding something to watch on Xbox as fun as watching it.”

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