Viewster, the ad-supported service for VoD, has appointed Robert Franke as Director of Contents and Productions to reshape the company’s offering as it seeks to differentiate itself from other players.

Kai Henniges, CEO of Viewster, said: “Robert joins Viewster with a brief to set us apart from the industry both in the kind of titles acquired but also in the way we reach out to the artists. Robert is already working on this and we’ll be able to disclose some of his plans soon. Robert’s experience in content acquisition and as a producer sets us on a really good footing to make Viewster a unique place for high-end video entertainment.”

Franke returns to Viewster, where he previously held the role of Head of Content. With over 10 years of media industry experience and a strong focus on content strategies and licensing, Franke has also directed and written his own feature films. Previously, Franke has held the role of Head of Content at MyVideo, where he oversaw all development of programming and content strategies to ensure content was put to its best and most effective use on MyVideo and other ProsiebenSat1 platforms.

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