Sky Business has selected Monterosa to create the Sky Sports Pub Challenge app which launches with the 2013/2014 Barclays Premier League football season.

The free downloadable app is available exclusively to pub and club goers watching live Sky Sports Barclays Premier League football in licensed venues. The free app is designed to drive profitable footfall, while also creating unique match-day experiences for pub and club goers.

Upon downloading the app, football fans can use the ‘pub finder’ to locate their nearest Sky Sports venue. On arrival, they check-in to their pub or club to start engaging in the pre- and post-match trivia and in-play predictions to score points before, during and after the match.

All questions answered correctly give players points, which accumulate during the season – fuelling a competitive-punter spirit. The app is curated live by a Sky Sports Games Master and LViS Studio allows the Sky Sports Games Master in the gallery or control room to control all second screen events in realtime.

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