Young less likely to become pay-TV subs
August 16, 2013
According to research from The Diffusion Group (TDG), Late Millennials living at home with their parents are, once they move out on their own, more likely to subscribe to an online pay-TV service like Netflix or Hulu Plus than a legacy pay-TV service such as cable or satellite. This data is drawn from TDG’s latest multi-client primary research project, Late Millennials: A Study in Media Behavior.
“Much has been said about younger
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