US homes that tune into family network programming or subscribe to premium movie channels are 20 per cent more likely than other network viewers to have their TV connected to the internet. According to the new Connected Home Consumer Index Report from NPD Connected Intelligence, family network viewers are 22 per cent more likely to have a TV hooked up to the Internet, and premium movie channel subscribers are 19 per cent more likely than the norm measured among all

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Categories: Articles, Broadcast, Connected TV, Consumer Behaviour, OTT, Pay TV, Research