Box TV has signed an exclusive partnership with Alton Towers to broadcast content from this year’s Alton Towers Live, 2013 festival to 4Music, both on TV and online.

In addition to a one hour show, 4Music’s digital platforms, 4Music.com and the 4Music YouTube channel will feature a host of exclusive web content capturing fly on the wall entertainment from the acts at the event. This follows Box TV’s recent launch of a new online streaming service and interactive Freeview portal for its portfolio of music TV channels, including 4Music.

Alton Towers Live, 2013 features a great line-up of exciting talent including Olly Murs, Rizzle Kicks, Conor Maynard, Little Mix, Union J and Stooshe.

Janie Valentine, Director of Production and Commissioning at Box TV said, “Our partnership with AEG & Alton Towers is another great example of Box TV’s exciting in-house productions. We’re all about having fun with artists on 4Music whilst promoting and developing them and Alton Towers is a fantastic backdrop for just that. Our show will allow a national 16-24 audience to hang out backstage and enjoy the performances with the stellar line up at Alton Towers Live, 2013. We’re working with a number of innovative labels and brands to bring our viewers exciting new access formats on TV and online, adding layers of quality editorial to our existing music video output.”

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