MTV currently broadcasts its MTV Brazil channel via a UHF terrestrial signal in Brazil, in a j-v with Abril Group. Viacom has given notice that it will not renew the j-v, and instead will re-launch its music channel on a number of pay-TV bouquets.  MTV Brazil has been on air since 1990 and was initially a 50/50 j-v, but in 2005 Abil bought another 20 per cent, and in 2009 it acquired 100 per cent although the terms agreed saw Abril paying MTV a royalty for the commercial use of the trademark.

However, complicating the issue is that Abril says it will continue with a music channel on the UHF frequencies. Because of Brazil’s ‘must carry’ rules, the ‘new’ Abril station will remain as part of most pay-TV transmissions while Viacom will have to negotiate fresh carriage deals for its MTV Brazil channel.

Other posts by :

1. Rakuten makes historic satellite video call
2. Rocket Lab confirms D2C ambitions
3. Turkey establishes satellite production ecosystem
4. Italy joins Germany in IRIS2 alternate thoughts
5. Kazakhstan to create museum at Yuri Gagarin launch site
6. AST SpaceMobile gets $42 or $1500 price target
7. Analyst: GEO bloodbath taking place
8. SES AGM results: Appaloosa still objecting
9. SpaceX’s Shotwell worth $1.2bn

Categories: Articles, Content