Arqiva, the communications infrastructure and media service company, has announced the addition of Box TV to its Connect TV platform.  Connect TV enables broadcasters to provide the Freeview audience with an enhanced TV experience: more choice, more functionality and more content.  Connect TV can deliver content to the Freeview EPG as a single channel, channel portal, hybrid DTT and IP channel and can support pay.  The platform’s reporting and analytics enable broadcasters to gain a much deeper insight into how their audiences are viewing and interacting with their channels.

Freeview viewers with Internet-enabled TVs or set-top boxes will now have three more channels to choose from with Magic, Kiss and Kerrang now being available alongside the already popular, 4Music.  Using Arqiva’s Connect TV platform, Box TV can get much closer to the fast-growing connected TV audience.  It has allowed them to develop a viewer destination for music lovers, they can now provide viewers with additional content with the press of a red button.

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