Parks Associates has published new research showing 26 per cent of US broadband households own a smart TV and 46 per cent own at least one set-top box.

Furthermore, 63 per cent of smart TV owners connect the set to the Internet, and 79 per cent of these owners use the TV to watch premium online video on a monthly basis.

“Mobility is a key part of the connected home, with the average broadband user watching 1.6 hours of video on a mobile phone each week,” said Stuart Sikes, president, Parks Associates. “Our research shows consumers are watching the same kinds of movies and TV programmes on mobile phones and tablets as they are on computers and TV sets, shifting competition from subscriptions to content and multiscreen offerings.”
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Categories: Articles, Connected TV, Consumer Behaviour, Equipment, Mobile, OTT, OTT, Portable Media, Premium, Research, VOD