Mediaset Premium, the pay-TV unit of Italian commercial broadcaster Mediaset, ended the first quarter of 2013 with around 2 million subscribers and a 10.2 per cent increase in revenue over the same period last year.

According to data presented at the Mediaset AGM, approximately 40,000 to 50,000 new families per month are using the Premium Play on demand offer, for a total that has now reached 1.2 million.

Mediaset president, Fedele Confalonieri, also announced the launch of a new Internet streaming platform by Christmas, providing a comprehensive and ad-hoc selection of content for PCs, tablets and next generation devices. He added that Mediaset is currently the leading operator in the Italian OTT market, with about 1 million videos viewed per day.

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