Facebook will be using Rovi Video, a database that includes in-depth information on movies, TV shows, and celebrities, to offer people more ways to express the things they love on their profiles. The integration of Rovi Video with Facebook Platform will also offer app developers a standardised base of entertainment data for creating meaningful consumer apps and interaction with entertainment-related content.

Rovi will be able to enhance its current social media products by extending its mapping of Rovi IDs to an expansive set of Facebook page IDs. This will make it easier for Rovi’s customers to include links to the corresponding movie and TV show Facebook pages in their products.

“We see the social interaction with movies, TV shows and video entertainment growing immensely over the next couple of years,” said Ime Archibong, Platform Partnerships, Facebook. “With this in mind, we’ve sought Rovi as a valuable source for TV and movie information to help provide the backdrop that we need to enable developers to create a connected experience for consumers in their apps and services.”

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