Twitter has held talks with Viacom about hosting TV clips on its site and selling ads alongside them, according to reports. Twitter has also discussed a content partnership with NBC.

Twitter is looking to add video content in order to get users to spend more time on the site and watch promotions. Building on its existing partnerships with Walt Disney’s ESPN, Weather Channel and Turner Broadcasting, Twitter is seeking to add more entertainment and news video.

NBC and Viacom partnerships would let Twitter stream videos on its site and split the resulting ad revenue with the networks.

Last June, a third of active Twitter users posted on the site about something they watched on TV, up from 26 per cent at the beginning of the year, Nielsen Holdings NV (NLSN) said in a report on social media last year. Twitter and Nielsen have agreed to form a partnership to measure the amount of online discussion being generated by TV programmes.

Other posts by :

1. Starlink struggling for approval on South Africa, India
2. Impressive Starlink deployment rate
3. Bank: Space industry worth $1tn by 2040
4. Xona Space wants 259 LEO satellites
5. 36 major airlines now committed to Starlink
6. Quilty: Top 5 Washington Satellite show takeaways
7. Space Wars: Starlink vs Amazon Leo
8. Eutelsat seeks ISRO deal for launches
9. Virgin Galactic sets prices for space tourists

Categories: Articles, Content, OTT, Rights