James Purnell former Secretary of State for Culture,  is returning to the BBC as director of strategy and digital on £295,000 (€364,000) as incoming BBC Director-General Tony Hall has made the first in a series of appointments to the BBC’s senior management team.

Hall has also revealed that following nearly five months as Acting Director-General, Tim Davie’s new role at BBC Worldwide has been expanded to incorporate a more strategic global perspective. As CEO, BBC Worldwide and Director, Global, Davie will be responsible for developing the BBC’s international brand and editorial strategy.

As well as these appointments, Helen Boaden will be taking up the post of Director, BBC Radio (formerly Director A&M). Boaden, who is currently Director, BBC News is a former Controller of BBC Radio 4 and had a long track record in radio before joining News. During her time at Radio 4, the network won Sony Radio Academy Station of the Year for two consecutive years in 2003 and 2004.

Hall commented: “I am building a senior team that will define the BBC and public service broadcasting for the next decade. It will be a team that is made up of outstanding talent from outside the BBC combined with the best people from within. There will be more changes over the coming months and there is a lot of hard work ahead but today’s appointments are the first steps in delivering that vision.”

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