Trace has appointed Chello Central Europe, a business unit of Chellomedia, the international content division of Liberty Global, to grow the distribution of its channels – Trace Sports, Trace Urban and Trace Tropical – in Central & Eastern Europe.

The Trace Media Group has entered into a strategic partnership with Chello Central Europe, a Budapest based company specialised in the production and distribution of thematic channels and TV content, to further grow the distribution of its sports entertainment and music channels in Central & Eastern Europe.

According to the terms of this partnership, Chello will distribute HD and SD versions of Trace’s sports and music channels, in Poland, Hungary, Romania, the Czech Republic, Slovakia and the Balkans.

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