Announcing a raft of licensing agreements, taste-and-mood based entertainment discovery engine specialist is now claiming to be the biggest discovery provider for Tier-1 providers worldwide, and that its semantic approach will be at the forefront of next-generation entertainment experience.

Jinni says the deals represent aggressive worldwide growth and the beginning of market transformation from the old grid-style video guides to a new era of intuitive, personalised user experience. Jinni customers will enjoy first-to-market advantage across all platforms – television, web, smartphones and tablets.

Jinni’s new partners include US cable TV MSO Time Warner Cable and leading online video provider Vudu, a Walmart company. In addition, new leading video content providers across Europe include major French mobile, ISP and IPTV company, Bouygues Telecom (part of the Bouygues Group) and Nordic pay-TV provider C More Entertainment, formerly operating under the banner CANAL+, have joined Spain’s Prisa in selecting the Jinni solution. Jinni is also proud to partner with SingTel, the foremost media group in Asia and the largest pay-TV provider in Africa, South Africa’s Multichoice.

“We are delighted to welcome all of our new partners on board,” said Jinni Co-founder and CEO, Yosi Glick of the new developments. “The industry has recognised that consumers want new and innovative ways to discover content. The proliferation of linear channels, on-demand content, and multi-screen viewing have made semantic discovery the new imperative. These new partners are fellow TV experience innovators and are therefore natural partners.”

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