US supermarket chain Walmart is launching a new Facebook app that will give users access to exclusive movie content and the power to influence and shape what movies are sold in-store and online.

“From Smartphones to Smart TVs, our customers are consuming and sharing content more than ever,” said John Aden, executive vice president for general merchandising, Walmart US “We see a great opportunity to provide our customers with accessible and affordable tools to help them bring their movie collections into the digital age. In addition to Disc-to-Digital, Walmart’s new Entertainment Facebook app will give movie fans a starring role by serving as place for them to share, interact with and choose the movies they want to see in our stores and online – ultimately enhancing the way people watch and enjoy movies.”

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