Cox Communications has announced enhancements to its premium TV product, Cox Advanced TV Plus, with an upgrade to the Trio Programme Guide.  The enhanced Trio Guide will allow users to receive personal recommendations for up to eight users in a household, based on the movies and shows they already enjoy watching

“We are making significant investments in our video experience based on customer and enhanced usability insights,” said Len Barlik, Cox Communications executive vice president of product management and development.  “Customers want their viewing experiences to reflect their personal interests. Our new video products and services take their experience to the next level.”

Using a sophisticated technology developed in collaboration with ThinkAnalytics, the guide analyses individual viewing patterns and preferences, providing users recommendations that match their own viewing habits.  Users have the option to “like”, “dislike,” or “suspend”, further improving the recommendations they receive.

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