Ensequence and Sony Electronics have reached a multi-year deal to embed Ensequence’s platform software on all Sony Connected TVs. The collaboration offers advertisers and programmers a more scalable way to engage viewers directly with TV ads and shows, transforming passive viewing into active participation.

Ensequence’s advertising enhancements include clickable banners, landing pages, product request forms, coupons and surveys. TV show capabilities include polls, trivia games, photo galleries, location-based check-in, social status updates and more. Beginning in the first quarter of 2013, all new Sony TVs will ship with Ensequence platform software. In addition, the software will be available for Sony 2011-12 model Connected TVs through software updates.

“Television viewers are craving and demanding more immersive and active experiences with their favorite TV programming,” said Nick Colsey, Vice President of Sony Electronics’ Business Development Division. “As market leaders with Auto Content Recognition (ACR) capabilities fully integrated into its connected HDTVs, Sony is excited to deliver Ensequence’s enhancements to viewers, not only unlocking new content now, but creating a viable platform for programming producers to push the envelope in viewer engagement.”

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