Everything Everywhere has announced the launch of EE – the new name of its business and its network. The new EE brand will stand alongside parent brands Orange and T-Mobile, together they will provide mobile services to 27 million people. EE, the UK’s first 4G mobile service will launch in 16 UK cities before the end of the year. EE will continue the rollout next year, and aims to provide 4G to 98 per cent of the UK by 2014. 4G coverage in London, Birmingham, Cardiff and Bristol is currently being tested ahead of launching in “weeks”.

Olaf Swantee, CEO of EE said: “Today we launch a new company, a new network and a new brand for Britain. Our plans to revolutionise the UK communications market with a faster network and an exciting new brand for the digital age are built on solid investment and a simple belief that customers deserve better. We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years. And it starts today, with the announcement of our new business, our new brand and a new digital infrastructure that our company, our customers and the country can be proud of.”

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