Brazil’s broadcasting giants are seeking to delay the nation’s digital switch-over until 2026. Under the current plan analogue transmissions are scheduled to cease during 2016.

Brazil is already transmitting digital terrestrial TV and there are about 16 million sets in use with embedded DTT reception, and viewers looking at pay-TV satellite transmissions are using digital receivers.

The broadcasters, anxious about losing their audience, say that even under the best forecasts the nation is only likely to have around 70 million DTT televisions installed, out of a total universe of some 160 million. The TV stations say the population isn’t ready to make the switch to digital.

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