Silicon Valley-based video technology firm FreeWheel has released its Q2 2012 video monetisation report which found that consumer viewership of professional video content on smartphones, tablets, and game consoles doubled in Q2 of this year, hitting a record of more than a billion video views for the quarter [April-June].

Further, nearly 8 video ads are viewed during every video view longer than 20 minutes, a clear indication that episodic, live, and on demand Web video is approaching TV in terms of monetisation. Completion rates of advertising in this long-form content rose to 91 per cent, pointing to the conclusion that people are accepting of ads in exchange for being able to view professional video content on their connected devices.

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