The annual gathering of the world’s top media and technology moguls at Allen & Co’s Sun Valley, Idaho, event is a ‘must attend’ if you want to stay abreast of the latest thinking – and gossip – from the VIPs present.

Now Bloomberg TV (and Bloomberg’s TV+ app) saves you the bother of pressing that Armani suit and linen shirt, and supplies live coverage from the bash from 8am (Eastern Time), 1pm (London time) on Thursday and Friday.

Business leaders guaranteed to be featured include Warren Buffett, AOL boss Tim Armstrong, eBay boss John Donohoe, Marc Andreessen, WPP boss Martin Sorrell and plenty of others.

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