Jinni, the mood based discovery engine for movies and TV shows, announced its partnership with Swisscom for integration into On Demand and live TV. The Swisscom service will offer its customers an intuitive, user-centric guide to seamlessly integrate discovery, content recommendations and viewing.

“We believe that integrating Jinni’s semantic engine into our content platforms, in a way that will enable our subscribers to explore content intuitively, is a great step towards offering them a truly revolutionised home entertainment experience,” said Volker Dietzel, Head of TV and Portal Development at Swisscom.

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