Samsung is to introduce a cloud-based video games service to its premium TVs. It has made a deal with Gaikai to use the California firm’s streaming technology to let its customers play titles written for the Playstation 3 and Xbox 360 without having to own one of the consoles.

The tie-up was announced at the E3 games trade show in Los Angeles.

Samsung said the service would be made available on its Smart Hub environment on high-end televisions released this year. It will initially be restricted to the US where users will shortly be invited to sign up to a trial.

“Samsung is excited to deliver this revolutionary gaming experience that takes advantage of all the benefits of cloud-computing, all on the central screen of the home,” said Kyung-shik Lee, vice president of Samsung Electronics’ visual display business.

Gaikai’s chief executive David Perry added: “Together, we will turn Samsung Smart TVs into a console-like experience capable of delivering the best-selling video games and other content instantly to consumers – no downloads, no extra hardware, no trips to the store.”

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