Jinni, the creator of the taste and mood-based discovery engine for movies and TV programming, has announced the new version release of its API for TV operators and consumer electronics (CE) manufacturers. Leveraging the benefits of Jinni’s core technology, the new API offers advanced personalisation features across all catalogues, including live broadcast TV, powered by the Jinni Entertainment Genome as well as delivers new “effective social” capabilities. The result is a grid-less, schedule-less TV guide and a more user-centric entertainment experience.

Jinni’s API enables TV operators, manufacturers of connected devices and large catalog owners to build their own intuitive guides, driven by content semantics and the viewer’s tastes. Thanks to the seamless integration capabilities, and rich set of features designed for both lean-back and lean-forward TV viewing, consumers can enjoy pre-selected content recommendations. All features can be tested by customers and partners using Jinni’s ‘sandbox’ capability which provides easy and fast prototyping, thus enabling product and UI teams to test and explore all Jinni features.

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