Bell has announced further enhancements to its Mobile TV service including an improved interface, an advanced programming guide and other innovative features. Powered by Canada’s QuickPlay Media, the new Bell Mobile TV player delivers live access to upcoming popular sporting events such as Tim Hortons Brier, NCAA March Madness and the Stanley Cup Playoffs as well as a wide variety of other live and on-demand sports, news, entertainment and children’s programming.

“We’ve delivered many successful video services with global partners and understand how a mobile TV service offering 25 live channels and a large on-demand library requires industry-leading delivery and security solutions,” said Wayne Purboo, CEO of QuickPlay. “Our partnership with Bell has given QuickPlay the opportunity to build on our innovative video delivery technology to meet the high standards required by Bell Mobile TV, one of the most sophisticated mobile data services available.”

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