Virgin Media has unveiled its new look logo which incorporates the Union Flag.

The logo will feature in advertising effective immediately, as part of Virgin Media’s promotion of TiVo, its next generation TV service, and will be seen across much of the company’s new marketing communications.

Executive Director of Brand and Marketing Communications, Jeff Dodds, said: “At Virgin Media, we’re extremely proud of our British heritage and wanted to find a way to symbolically remind people about all the fantastic things about our nation.  With Britain celebrating the Queen’s Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British.”

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