US telco SureWest Communications has upgraded its VoD service, enabling it to launch an on-screen commerce application branded ‘Watch & Buy’ that enables subscribers to purchase DVDs and Blu-ray discs for home delivery.

The telco has upgraded its VoD platform to the latest generation of SeaChange International’s VoD software applications platform, VoDlink 5.0. SureWest will use the new T-Commerce application to allow subscribers to purchase physical copies of on-demand streamed movies from Warner Bros., with several first-run titles being made available the same day they are released for VoD viewing.

SureWest Communications is also leveraging VoDlink 5.0 to provide its subscribers with faster navigation and programme launch times along with enhanced graphics capabilities for its user experience.

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